Decision Intelligence Engine
Continuously interprets unified SKU × Store × Day data and surfaces the highest-value actions — ranked by revenue impact, not volume of alerts.
Diagnose · Predict · Prescribe · Automate · Monitor
Keystone is now KeyOne
The chain already knows.
From raw retail data to shelf-level action
KeyOne unifies your SAP and retailer scan data into one source of truth at SKU × Store × Day — then turns every signal into a tracked, closed-loop decision your field team executes and measures.
Signal A shelf, a scan, a rep’s photo — something changes.
Priority Ranked against every other open signal, by revenue.
Decision The engine — or a person — decides what to do.
Action Routed to the one person who can move it.
Outcome Measured back. Nothing closes itself.
Every day your chain makes thousands of decisions like this one. KeyOne makes sure they get made — and made well.
What sets KeyOne apart
Not dashboards. Decisions.
Most analytics tools stop at Diagnose. KeyOne carries every problem all the way through Prescribe, Automate, and Monitor — and proves the result.
Closed-Loop Tracking
Every signal becomes a tracked work item: detected automatically, assigned to a rep, executed in-store via Field, and measured. Nothing is raised and forgotten.
Work Graph · Task lifecycle · T+30 calibration
KeyChat — Conversational AI
“Why did rate-of-sale drop at GreenMart in Gauteng?” Get a narrative answer with inline charts, grounded in your reconciled data. Powered by MCP tools over your own domain.
Agentic · Domain tools · Cited answers
One Source of Truth
SAP/ERP and retailer scan data unified at SKU × Store × Day with full lineage. Every team acts on the same reconciled number — no more spreadsheet discrepancies.
MDM crosswalk · Semantic layer · Lineage graph
Field — In-Store Execution
Mobile-first Win List delivered to every rep. Beat plans, shelf audits, and Image Recognition ensure the boardroom decision reaches the shelf — and the result is measured.
Offline-capable · Ranked Win List · IR audit
Multi-Tenant & POPIA-Ready
Each principal’s data is physically partitioned with row-level security. Built for South African data residency requirements from day one — not retrofitted.
Tenant isolation · Audit trail · POPIA s22
Commercial Cockpit
Decision hubs.
One commercial picture.
Every hub answers a specific commercial question with ranked decisions, not raw data tables.
On-Shelf Availability
“Where are we OOS despite being ranged?”
Distribution
“Where are we losing listings?”
Pricing
“Are we priced right vs. the category?”
Promotions
“Are our promotions driving ROI?”
Category Share
“How do we rank vs. competitors?”
Waste & Expiry
“Where is product expiring on shelf?”
Predictive Ordering
“How much should we order and when?”
S&OP
“Are supply and demand in balance?”
Route Optimisation
“Are reps covering the highest-value stores?”
Staff & Coverage
“Do we have the right rep coverage?”
Innovation / NPD
“Are new launches gaining shelf?”
Risks & Opportunities
“What needs attention this week?”
Margin & Value Chain
“Where is margin leaking?”
Category Management
“How should shelf space be allocated?”
1Every hub · one reconciled commercial picture
Not slideware
The actual product.
Screenshots, not renders.
Four more real screens from the same build — the cockpit, the field app, and the people running both.
Every decision, with its evidence
Value impact, entity evidence, and why there’s no "mark done" button — only the next read of the data closes a card.
The team behind the numbers
Rep roster and outlet coverage — open a rep to see the decisions and visits waiting on them.
The visit, not just the plan
KeyLink turns a route stop into a Win List — open actions and opportunity value, per store.
Every gap, ranked
Every gap the platform has detected in your own data, ranked by value impact — filterable by hub, severity, and status.
Platform architecture
Domain depth.
Platform flexibility.
KeyOne pairs deep FMCG decision logic with a robust, enterprise-grade analytics platform — so you get domain depth without reinventing the data infrastructure.
Interfaces Where your team acts — browser, mobile, or conversation.
Commercial CockpitField AppKeyChat AIDocs & Admin
KeyOne Domain Pack FMCG decision logic, engines, and closed-loop tracking — KeyOne’s IP.
OSA EnginePricing & PromoWaste & ExpiryDistributionCategory ShareInnovation / NPDMargin & Value ChainRoute OptimisationS&OPWork GraphMDM CrosswalkRisks & OppsImage RecognitionPredictive Ordering
Analytics Platform Embedded BI & analytics engine — the foundation KeyOne runs on.
Data IngestionSemantic LayerMetrics EngineAI / MCP ToolsLineage GraphTenant IsolationDashboard EmbedEmbed Token RLS
Why a domain pack matters
Rather than building a bespoke data lake, KeyOne delegates ingestion, deduplication, semantic queries, and lineage to the platform — then adds the FMCG decision intelligence on top. Platform improvements propagate automatically; our teams focus on domain depth, not infrastructure.
What the platform provides
Multi-tenant RLS, embed-token auth, a metrics engine with semantic queries, AI/MCP tooling for KeyChat, and a full lineage graph. KeyOne inherits all of it — with FMCG vocabulary layered on top.
The domain is deep. Decision hubs, a closed-loop work graph, and an MDM crosswalk built specifically for FMCG route-to-market — not a generic BI template.
The platform is real. Multi-tenant row-level security, a semantic metrics layer, and AI/MCP tooling underneath every hub — not a bespoke one-off build.
The market is the proving ground. Built for South African data residency and POPIA from day one, for principals who operate across multiple retailers.
How it works
Decide → Act in-store → Re-measure
KeyOne closes the loop between a boardroom insight and a verified shelf outcome — every single time.
01
Diagnose
What is happening, and why?
02
Predict
What will happen next?
03
Prescribe
What should we do about it?
04
Automate
Can the system act on its own?
05
Monitor Differentiator
Did the action work?
Most analytics toolsStops at Diagnose
KeyOneCarries through to Monitor
Most analytics tools stop at Diagnose. KeyOne's differentiator is carrying the same problem all the way through Prescribe, Automate, and Monitor — and proving the revenue result with closed-loop measurement.
Built for South African FMCG principals — the people who own distribution, field, and trade.
Closed-loop
Signal → decision → outcome
SKU × Store × Day
Granularity of truth
POPIA
Data residency by design
T+30
Calibrated outcome measurement
Designed for principals who operate across multiple retailers and need one trusted cockpit — not seven separate portals. Every number in KeyOne is traceable to source, every decision is tracked to outcome.
— Built for SA FMCG principals · Cognizance Processing (Pty) Ltd
Turn your retail data
into decisions that ship.
Replace fragmented spreadsheets and retailer portals with one trusted, closed-loop platform — from commercial cockpit to rep Win List.
Hosted in South Africa · POPIA-compliant by design · No lock-in